What does Carpe Diem mean?
Carpe Diem is a Latin expression meaning "seize the day". The saying is attributed to the Roman poet Horace (65 B.C. to 8 A.D.), who is considered, along with Virgil, to be one of the most important poets during the reign of Augustus. Carpe Diem is probably the shortest and best known formulation of the idea of viewing life as a gift and making one's own fate. It is the challenge to recognize the prospects of the now, make the best out of every day and consciously enjoy the moment.
As a brand, Carpe Diem stands for drinking with a purpose – for innovative functional drinks that equally combine drinking pleasure with effectiveness. The beverages of Carpe Diem are based on traditional methods of preparation and knowledge that is thousands of years old.
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